Skip to content
Antonio Nieto-RodriguezAntonio Nieto-Rodriguez
Antonio Nieto-Rodriguez
The world’s leading champion of project management and strategy implementation.
  • HOME
  • THOUGHT LEADER
  • KEYNOTE
  • CONSULTING
  • TEACHING
  • ABOUT
  • CONTACT
LinkedinFacebookTwitterYouTubeMail
  • HOME
  • THOUGHT LEADER
  • KEYNOTE
  • CONSULTING
  • TEACHING
  • ABOUT
  • CONTACT

Category Archives: Business Models

Selling Products Is Good. Selling Projects Can Be Even Better

Business Models, Economics, Latest Thinking, Newsletter Edition, Project ManagementBy Antonio Nieto-RodriguezOctober 31, 2017Leave a comment

Published in the Harvard Business Review
In the beginning companies sold products. And then they sold services. In recent years, the fashionable suggestion has been that companies sell experiences and solutions, solving the needs and aspirations of customers.

© Antonio Nieto 2018. All rights reserved.

Web by Paul Whitelam Media

Interested in knowing more?
Do get in touch!

I hope you enjoy reading these articles.
If you are interested in understanding how they could apply to your own situation, please get in touch, happy to exchange views and share some further thoughts.
 





Antonio Nieto-Rodriguez
Join 60,000 subscribers in keeping up to date with the latest trends and best practices in project management and strategy implementation.