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Category Archives: Business Models

Selling Products Is Good. Selling Projects Can Be Even Better

Business Models, Economics, Latest Thinking, Newsletter Edition, Project ManagementBy Antonio Nieto-RodriguezOctober 31, 2017Leave a comment

Published in the Harvard Business Review
In the beginning companies sold products. And then they sold services. In recent years, the fashionable suggestion has been that companies sell experiences and solutions, solving the needs and aspirations of customers.

© Antonio Nieto 2018. All rights reserved.

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