In the past 150 years, management has been focusing primarily at running and optimizing the business. Over this period, organizations have been structured in a very similar way, Hierarchically. The best way and model to maximize efficiencies and volumes, while reducing costs to the minimum. Projects were considered an addition to the business, hardly ever a priority.
You probably knew that the term ‘Coaching’ started in the later part of the 1880s and has been mostly associated with the sports profession. The concept progressively spread during the nineties and references to coaching were continuously mentioned in business journals.
Published in the Harvard Business Review
In the beginning companies sold products. And then they sold services. In recent years, the fashionable suggestion has been that companies sell experiences and solutions, solving the needs and aspirations of customers.