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  • Home
  • About
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Business Models

Home » Business Models
  • Cultural transformations in the company
    Cultural Transformations in the Company
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    Cultural Transformations in the Company

    Cultural transformations are the result of both external and internal […]

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  • Corporate governance of a company
    Corporate Governance of a Company
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    Corporate Governance of a Company

    A company’s corporate governance is the system by which a […]

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  • Disruptive innovations
    Disruptive innovation
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    Disruptive innovation

    Any company is always looking for new ways to innovate […]

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  • Interview with Richard Straub: keeping Peter Drucker’s legacy alive 35
    https://hbr.org/2017/10/selling-products-is-good-selling-projects-can-be-even-better
    Gallery
    ANR #35: Selling Products Is Good. Selling Projects Can Be Even Better

    Published in the Harvard Business Review
    In the beginning companies sold products. And then they sold services. In recent years, the fashionable suggestion has been that companies sell experiences and solutions, solving the needs and aspirations of customers.

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