Business Models

Executive coaching is a practice that has become very relevant […]

Imagine this situation: Sometime in the near future, the CEO […]

Are you looking for ways to improve your business? Are […]

A project sponsor is a critical stakeholder in a project […]

A company’s corporate governance is the system by which a […]

In a rapidly changing industry, construction companies must adopt modern […]

Companies are always looking for new ways to innovate and […]

Cultural transformations refers to the significant changes that an organization […]

Published in the Harvard Business Review
In the beginning companies sold products. And then they sold services. In recent years, the fashionable suggestion has been that companies sell experiences and solutions, solving the needs and aspirations of customers.