HBR Project Manage your Brand| Antonio Nieto-Rodriguez

Dear friends,

By now, most professionals recognize the value of having a strong personal brand. After all, if you’re not associated with particular concepts, strengths, characteristics, or viewpoints, you’re probably invisible inside your organization. That might be fine for where you are now, but if you want to advance, you need to distinguish yourself in some way. Conversely, if you have a strong personal brand, people often seek you out for opportunities or want to work with you, specifically. A strong personal brand is a form of career insurance.

In my career, I never had a dedicated mentor or coach; the way I learned mostly was by following people I admired, like Rita McGrath, Marshall Goldsmith, or Allan Mullaly, former CEO of Ford. I was lucky to meet several of them and exchange thoughts about their projects and project management views. Often the dialogue led to collaboration, like an interview.

I also followed Dorie Clark, one of the leading authorities in personal branding and personal development – with her book Disrupt Yourself and many others. I thought it could be interesting to write with her about applying project management to personal branding. Our joint article was published last week by Harvard Business Review, Approach Your Personal Brand Like a Project Manager.

I hope you like it and find it useful!

The Project Economy and Project Canvas MasterClass in Brazil

I am very happy to announce my first masterclass in Brazil with my friends Márcio Silva and Mario H Trentim about the Project Economy and Project Management Reinvented for project managers, leaders, executives, and anyone that wants to deliver more value with their projects.

You can find the details, subscribe and join our unique two-day masterclass on June 7th (virtual) and Sept 27th (in Sao Paolo) => here.