By now, most professionals recognize the value of having a strong personal brand. After all, if you’re not associated with particular concepts, strengths, characteristics, or viewpoints, you’re probably invisible inside your organization.
With the rise of the Project Economy, one of the most emblematic roles, the Chief Operating Officer, is coming to an end. And it is being replaced by the role of the Chief Project Officer, who will be accountable for bringing a considerable portion of an organization's revenues, not deliverables and reports.
I am a huge believer in the incredible power of projects for good and noble causes, but also conscious about their undesirable side. Unfortunately, most of our current leaders do not understand projects and ignore their overwhelming positive, and sometimes enormously negative, power.